Transforming an organization into a digital player is neither easy nor quick.
Such an endeavor will require a company-wide change. This usually takes time, perseverance, and a change management strategy that is well executed.
Furthermore, their behaviors and interactions with inside colleagues and external stakeholders will need to evolve. It will require instilling a culture, eventually new values, and a new set of behaviors that define how things are done.
Organizational change is no easy task.However, according to studies by Boston Consulting Group (BCG), companies focusing on the cultural aspects during a transformation reported 5x better results and stronger financial performance than those who did not.
Additionally, digital leaders are talent magnets. Why? Young generations (Gen Z and Gen Y) like to work for digital players because their organizational setup is usually more flexible and agile. They enable collaborative and creative environments and greater autonomy for employees. They encourage their staff to take measured risks. In these companies, continuous development is a must.
In short, digital players are appealing to young generations because they provide an environment where they can perform and develop themselves.
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Stimuler la croissance des entreprises grâce à la transformation culturelle est une stratégie clé de réussite dans l'environnement commercial en mutation d'aujourd'hui. Cet article explore le rôle de la transformation culturelle dans la croissance des entreprises, en établissant des parallèles avec les racines et les branches d'un arbre et en soulignant comment des entreprises comme Microsoft ont obtenu des succès remarquables grâce à de telles transformations. L'article présente également une analyse de rentabilisation d'une entreprise technologique de taille moyenne, illustrant le pouvoir du co-développement de la culture et de la responsabilisation pour une croissance durable.
Ces dernières années, la gestion du changement a occupé une place centrale dans de nombreuses organisations, des secteurs de la santé à l'industrie pharmaceutique en passant par le secteur médical.
