“It’s only when you start to really press CEOs on precisely what is the purpose of their business that you realize that they often do not have a clear notion of it,” says Colin Mayer, a professor at the Saïd Business School at Oxford University. “Or it often does boil down — in the case of publicly listed companies — to something about profit, rather than about companies producing goods and services that benefit us as customers and communities and, in the process, producing profits.
”Developing a shared sense of meaning inside an enterprise and communicating what the company stands for and "why" it is in business to the external world is a powerful tool for shaping culture, driving innovation, and creating a sustainable organization. This job of “creating meaning” for an organization is one of the most important functions a leader has.
As stated by Majdi B. Abulaban, president of Delphi E/EA, Delphi Engineered Components Group & Delphi Asia Pacific: “If you are in business, you will face disruption and change. Find meaning in what is happening around you. Only then can you explain it and have people embrace it with a common purpose. Only then can you reinvent yourself.”
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Adept at navigating organizations through transformative periods, leveraging deep business process knowledge and communication prowess to guide them through "the valley of the shadow of change." Specializes in orchestrating large-scale alterations, ensuring both their implementation and enduring success. Skilled in assessing organizational needs, crafting strategic plans, and fostering effective communication to drive change. Excels in monitoring progress, addressing challenges, and adapting strategies for optimal outcomes. Offers a unique blend of education, certification, and leadership qualities to facilitate organizational transitions.
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