“It’s only when you start to really press CEOs on precisely what is the purpose of their business that you realize that they often do not have a clear notion of it,” says Colin Mayer, a professor at the Saïd Business School at Oxford University. “Or it often does boil down — in the case of publicly listed companies — to something about profit, rather than about companies producing goods and services that benefit us as customers and communities and, in the process, producing profits.
”Developing a shared sense of meaning inside an enterprise and communicating what the company stands for and "why" it is in business to the external world is a powerful tool for shaping culture, driving innovation, and creating a sustainable organization. This job of “creating meaning” for an organization is one of the most important functions a leader has.
As stated by Majdi B. Abulaban, president of Delphi E/EA, Delphi Engineered Components Group & Delphi Asia Pacific: “If you are in business, you will face disruption and change. Find meaning in what is happening around you. Only then can you explain it and have people embrace it with a common purpose. Only then can you reinvent yourself.”
Would you like to look into this topic more seriously and investigate the opportunities that exist for your organization?Then reach out to us and we will be pleased to discuss this and other tactics that can help you attract and retain next-generation talent to your company.
L’accélération de l’innovation et de l’évolution technologique, d’une part, et les nouvelles aspirations des collaborateurs ou exigences des clients, de l’autre, mènent à des évolutions tant dans le « business model » des entreprises que dans leur gestion à l'interne
Je rencontre souvent des chefs d'entreprise qui veulent lancer des programmes de changement de leur culture de travail
Most business leaders understand that in order to hone innovation in support of business transformation it is necessary to break down silos. For this, organizations should use integrated applications and systems that generate new insights, help identify opportunities for innovation and embed digital business processes and models to enable process optimization.
