“It’s only when you start to really press CEOs on precisely what is the purpose of their business that you realize that they often do not have a clear notion of it,” says Colin Mayer, a professor at the Saïd Business School at Oxford University. “Or it often does boil down — in the case of publicly listed companies — to something about profit, rather than about companies producing goods and services that benefit us as customers and communities and, in the process, producing profits.
”Developing a shared sense of meaning inside an enterprise and communicating what the company stands for and "why" it is in business to the external world is a powerful tool for shaping culture, driving innovation, and creating a sustainable organization. This job of “creating meaning” for an organization is one of the most important functions a leader has.
As stated by Majdi B. Abulaban, president of Delphi E/EA, Delphi Engineered Components Group & Delphi Asia Pacific: “If you are in business, you will face disruption and change. Find meaning in what is happening around you. Only then can you explain it and have people embrace it with a common purpose. Only then can you reinvent yourself.”
Would you like to look into this topic more seriously and investigate the opportunities that exist for your organization?Then reach out to us and we will be pleased to discuss this and other tactics that can help you attract and retain next-generation talent to your company.
Le concept d’engagement des collaborateurs a été introduit par William A. Kahn en 1990
To compete and be relevant in today’s quick-paced and ever-evolving world, organizations must find and deploy new ways of working to deliver value-added products/ services that address their customers’ pains and needs.
Organizations change over time – to adapt to fluctuations in the marketplace, to capitalize on new ideas and technologies, to make improvements, and to adjust to internal and external circumstances.
